Our Global Policy on Ethical Interactions provides a single common, principle-based approach to all our interactions with public officials, healthcare professionals and healthcare organisations, community organisations, and other third parties worldwide.
In particular, our standards are designed to make sure that across all our activities with healthcare professionals, our focus is solely on providing them with evidence-based, reliable information about our medicines. We are concentrating our efforts on local educational opportunities and digital channels of communication, which facilitate the flow of information and support high standards of medical education. These approaches are designed to provide a collaborative environment where doctors can benefit from interactions with their peer group, including virtual seminars and conferences, and facilitation of local physician networks.
We know that opportunities for medical education and scientific exchange with peers are crucial to supporting improvements in patient care delivered by doctors. We are satisfied that in some limited circumstances we can contribute to high-quality scientific discourse by supporting doctors to attend educational meetings and conferences without compromising our commitment to integrity and we have robust controls in place to make sure that any such support is provided in a lawful and ethical manner.
Setting clear objectives
As with all our Global Policies, compliance is mandatory. Compliance objectives are included in the personal objectives of all senior sales and marketing managers as well as marketing company presidents and regional vice-presidents. Their compliance performance can have an impact on the level of compensation received and/or result in disciplinary action. In our global commercial organisation, compliance objectives are also set for sales representatives and in some markets, they are set for all employees. Everyone in the company, whether employee or manager, is given a personal compliance and ethics objective(s) that can impact individual performance rating and therefore the level of bonus received.
Training and supporting our employees
We continue to provide training and guidance for those responsible for putting our standards into practice. This includes training based on scenarios showing how to apply our policies in practice in real-life situations. We believe that everyone needs to understand what specifically is expected of them – and where to get advice and support if that is not clear.
Our commitment to responsible sales and marketing means that globally:
- We do not tolerate bribery or corruption or other forms of improper influence and operate under zero tolerance for such behaviour.
- We only give doctors evidence-based information about our medicines.
- We only provide support for doctors to attend Company organised meetings where a genuine educational need exists
- We only support a limited number of Doctors to attend international conferences in connection with contracted services.
- We don’t allow off-label promotion of unlicensed products or uses anywhere
- We respect the independence of patient groups and medical associations globally.
What's next in this section
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