Sheehan, who joins AstraZeneca from Bank One International, will lead a Global eBusiness team with representatives from the company's key functional groups and major geographic markets, including the U.S, to develop and oversee critical Business to Consumer (B2C) eBusiness projects.
Additionally, in the U.S., Richard Williams, Vice President, U.S. eBusiness, has been appointed to lead the U.S. eBusiness group and become a member of the newly created team. With the importance of the U.S. marketplace for AstraZeneca and the advanced evolution of the Internet in the U.S., the company felt it critical to have a broad global strategy complemented by a strong U.S. presence.
"We believe that selecting and developing the best eBusiness projects will build upon our already strong knowledge of the internet and our ability to be customer-focused. There is no doubt that its impact will be significant in the near future, affecting every facet of our business from eClinical development, to eSupply Chain, to eSales Force effectiveness. Several programmes are well underway and we are now pursuing additional initiatives which we believe will lead to marketing advantages," said Patterson.
AstraZeneca is currently pursuing both Business to Consumer (B2C) initiatives and Business to Business (B2B) opportunities. The Global eBusiness team will focus on B2C initiatives targeting customers and reinforcing the current eBusiness initiatives to enhance the company's marketing capability. This group will work closely with the U.S. and the rest of the world to transfer the best learnings, share information, and build up eBusiness delivery in key geographic areas. The U.S. is already actively developing and rolling out several major initiatives this year. Some of these programs will be leveraged across AstraZeneca.
B2B at AstraZeneca is designed to streamline business processes and drive growth through new channels to existing and new customers.
Sheehan, will lead the global eBusiness team from the U.S., and work with Richard Williams, in continuing to develop and oversee critical eBusiness projects.
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Janet Milton-Edwards
Global PR Manager, AstraZeneca
+44 1625 516549, Mobile +44 7769 880 945
Rachel Bloom
Senior Director Public Affairs, AstraZeneca Pharmaceuticals LP
(302) 886-7858
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- Sheehan comes to AstraZeneca with over 15 years' experience combining technology, marketing, and project management to produce high impact business applications. In her previous position as Vice President, Bank One International Internet, in Wilmington, Delaware USA, she oversaw development of the online consumer credit card business in Canada and the UK. She was also responsible for developing the company's strategy for Internet expansion into new geographic markets.
- Prior to that she was General Manager, Internet Marketing and eCommerce for Eastman Kodak Company in Rochester, NY, USA, where she led a 75-person team of web designers, architects and marketing experts. She developed the eBusiness plan there, including a website that won several top Internet industry awards and the 1997 launch of Kodak's online store.
- Sheehan holds a bachelor's degree in mathematics with a business concentration from Saint Bonaventure University, and advanced coursework from Northwestern University, the University of Rochester, and Columbia University, all in the USA. She has served on the Board of Directors of the Better Business Bureau Online and various Internet marketing consortiums.
- Prior to his new appointment, Richard S. Williams was Executive Director, Information Services for AstraZeneca's U.S. Commercial Operations.
- Willliams, who has more than 17 years' experience in the pharmaceutical and consumer products industries, was responsible for the strategic design and development of Sales, Marketing, Knowledge Management and Internet Strategy in support of the U.S. Pharmaceutical business.
- Prior to joining Astra in 1992, Williams was a Senior Manager with Coopers & Lybrand, an international audit and consulting firm, where he led the development and implementation of information systems for a broad range of clients in the pharmaceutical, consumer products and telecommunications industries.
- Williams is a graduate of Temple University with a degree in Computer Science and received an MBA from St. Joseph's University.
- AstraZeneca is a major international healthcare business engaged in the research, development, manufacture and marketing of ethical (prescription) pharmaceuticals and the supply of healthcare services. It is one of the top five pharmaceutical companies in the world with healthcare sales of over $15 billion and leading positions in sales of gastrointestinal, oncology, anaesthesia, including pain management, cardiovascular, central nervous system (CNS) and respiratory products. Its global Internet site is www.astrazeneca.com; their U.S. site is www.astrazeneca-us.com.
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